Build the brand of your online program with video testimonials
Now that high resolution cameras can be found on pretty much any small electronic device you can think of, it has never been easier to capture powerful testimonials from families.
Video testimonials that feature stories of actual students taking online courses can be effective marketing tools for your website.
Start by thinking of families that have benefited from your online program, and go from there.
Check out some of these helpful links about video testimonials:
Bob is the VP of Sales (pictured with his family, 3rd from the left). Bob is 50% wisdom and 50% perspective. Bob is the face of the company many times at conferences and seminars. He is also the voice of reason in the office, the calm before, and after the storm. Bob’s favorite animal is a cheetah! (And so the statistical research on the correlation between dogs and Sevenstar encountered its first outlier).
Bob’s favorite Bible verse is Matthew 6:33, “Seek first the kingdom of God above all else, and live righteously, and He will give you everything you need.” Within the context of provision Jesus is clear what we should put “above all else.” Bob not only understands this concept, but also applies it to his life in practice. Every business interaction is conducted with the assumption that Christ sustains. Our individual efforts would be in vain without the grand provider. This is where Bob’s grand perspective comes in handy. What is best, not only for Sevenstar, but our partners? We are all part of the Kingdom and are sustained by the very same grace.
John is our Marketing Director. He also recently was engaged to his fiancé, Heidi! John is made up of 50% intellect and 50% empathy. I report directly to John, and he
never ceases to give encouragement at just the right time. John’s philosophy in
life is simple, under all circumstances, “love your neighbor as yourself.” John’s thoughts revolve around not only around his own life, but also everyone around him.
John’s favorite animals are also dogs! (Seriously I’m not making this stuff up).
I’m starting to wonder if maybe dogs and the field of online education aren’t somehow related, because they’re obviously correlated at this point.
Not surprisingly, John’s favorite Bible verse is Galatians 5:14, “For the whole Law can be summed up in this one command: Love your neighbor as yourself.” Paul is urging the church in Galatia to use their call to freedom by serving one another rather than using their freedom selfishly. God’s ultimate plan for His people was to flourish in freedom with the death and resurrection of Christ. When we reflect what Christ’s life was all about, our freedom is being put to good use and we honor God.
Unlike so many business professionals, John makes this call the focal point in his life. We have an unlimited set of options everyday presented to us as free Americans. As business professionals, we have other’s freedom in our hands as well. John doesn’t take this lightly. When you couple an intellect with loving empathy, the combination can make produce many a good work for the Kingdom.
Ty is one of our Sales Representatives (I’m positive of this because he sits at the desk next to me talking to partners all day), and Ty is made up of 100% hard work.
“Sales” is a light term for Ty’s job. What Ty really does is make sure that the schools we serve have everything they need in order to be successful. He solves problems and uses every possible solution Sevenstar and Edified Online has in their arsenal.
Ty’s favorite animals are also dogs, without any type of breed specification. Are we starting to see a pattern here? More interviews will have to take place to find out if working at Sevenstar and/or Edified creates a love for dogs. At this point, it’d be a leap.
Ty’s favorite Bible verseis James 1:2-4, “Dear brothers and sisters, when trouble comes your way, consider it an opportunity for great joy. For you know that when your faith is tested, your endurance has a chance to grow. So let it grow, for when your endurance is fully developed, you will be complete, needing nothing.”
What a counterintuitive verse! James of course was Jesus’ brother, who had risen to become a leader in the Jewish church after Christ’s resurrection and ascension. His encouragement to engage life in a state of joy even through trials was well understood at the time, as much suffering was happening in the Jewish church. It is always tempting in life to backslide into victim mentalities when things go wrong or are difficult.
When Ty is faced with challenges at work, he automatically interprets them as opportunities rather than hardships. When schools have a problem, Ty sees the solution. It is that simple. He prays with every single customer, on every single call that “God’s will be done for the school & for Sevenstar.” (I’m positive of this because
he sits at the desk next to me). Ty’s a perfect example that when we’re presented with challenges and overcome them, a deep joy is to be had when our endurance grows as a result.
Jane is our Administrative Assistant. She is made up of 50% extroversion and 50% laughs. Iwould imagine that every office has that one person that cheers everyone up; at Sevenstar that person is Jane. I interviewed Jane first because of how easy she is to approach (even for an introvert like me).
Jane indicated her favorite animals are dogs. No breed specifically, just dogs in general. Jane’s favorite Bible verse is Galatians 6:9, “So let’s not get tired of doing what is good. At the right time we will reap a harvest of blessing if we do not give up.” Paul is of course addressing the church in Galatia, a Roman province at the time, encouraging them to look to Christ as their answer for life rather than extraneous religious issues. During this section of Paul’s letter, he is expounding on very practical implications of this. He is communicating to the church that on a collective and individual level, people will eventually harvest what they plant in life.
Its easy to see why Galatians 6:9 is Jane’s favorite verse because it doesn’t take long to see her live it out. Jane will always greet anyone who comes into the office with the bright smile of an extravert, and always bids thee farewell when they leave, without
fail. She never gets tired of “doing what is good.”
Hi, my name is Dan Smith (above with the cheeky grin). It is my pleasure to accompany you, our esteemed blog reader, on a behind the scenes glimpse of Sevenstar & Edified Online. My goal is to give you a personal taste of the company, whether you are part of a school we currently partner with, someone interested in what we do, or a new visitor to our website who accidentally clicked the blog button.
Let’s start with my position to give you some context to begin our story. I’m a freshly hired intern for Sevenstar and Edified Online, straight out of college. I do “intern” things, help finalize projects, do research, and the like.
In one of my projects I set out to develop a short interview for each of our employees so that you, the reader, could meet them. The three questions I came up with were “1. What is your position at Sevenstar?” “2. What is your favorite animal?” and “3. What is your favorite Bible verse?” These questions aren’t part of any grand scientific
theory of personal connection. They were simply chosen so you, the reader, could see how Sevenstar and Edified Online are not only a Christian organizations on the outside, but one deeply committed to Christ throughout.
Top 3 Reasons to Register Early for AP Courses
Interested in online Advanced Placement courses for your students in the 2012-2013 school year? Here are some reasons to think about enrolling students early:
1. Flexibility. Taking an AP course online means you will have the power to set start and end dates for the course, and your student can select his or her own due dates.
2. Rigor. Advanced Placement courses are just that–advanced. At the traditional pace, a student will be expected to spend 10 hours in the course per week. Early enrollment would lower the weekly workload on the student.
3. Testing. AP tests are held in May for the 2012-2013 school year. Ideally, students should be finishing their courses by the end of April to have time to prepare for the test.
Next year’s testing dates: http://professionals.collegeboard.com/testing/ap/about/dates/next-year.
For full credit AP courses consider enrolling your students this summer. A student who starts AP Chemistry in June has 50% more time than students who enroll in September.
Use Important Start-up Events to Set Expectations
Clear communication is important for any developing relationship. The teacher-student relationship is no exception.
One of the most important steps toward your students’ connection with their online teacher is the facilitation of the “Welcome Call.”
One idea is for Virtual Lab Monitors to ask new online students what questions they have, and direct them to ask the online teacher during the welcome call. (They should have at least a few questions if this is their first online learning experience!)
It might even be a good idea to facilitate a group welcome call if your students are all in one computer lab taking the same course. As always, any effort you make toward connecting your students to their teacher is a step in the right direction.
Marketing an Online Program Means Starting Small
Wondering how to get your marketing efforts running effectively and efficiently?
Check out this blog post about how to get the most return on investment (ROI) for your school’s marketing efforts through Inbound Marketing: http://www.schneiderb.com/where-should-i-start-with-inbound-marketing-for-my-school/
Fund Your Online Program Through Corporate Philanthropy
Have you looked into how businesses can support your online learning plans?
Check out this short article on finding and tapping into corporate giving programs: http://www.eschoolnews.com/2011/12/22/how-to-tap-corporate-philanthropy-in-support-of-ed-tech/